by Shawn Crowle
The new Rate of Last Resort (ROLR) officially went into effect on January 1, 2025, bringing changes that could impact the way you pay for electricity in Alberta. For many consumers who haven’t yet signed up with a competitive retailer, this rate is now your default. At approximately 12¢ per kilowatt-hour (kWh), it’s a more predictable rate than the fluctuating prices under the former Regulated Rate Option (RRO). But while the ROLR offers some stability, there’s an opportunity to do even better – and save more – by choosing a competitive electricity provider like Camrose Energy.
The Benefits of Switching Off the Rate of Last Resort
The ROLR may seem like an easy option, but it’s important to consider your choices. While it offers predictability, it also comes with a higher price compared to what you could be paying with a competitive retailer. With Camrose Energy, you can switch to a guaranteed electricity rate as low as 9.15¢ per kWh, which is significantly lower than the ROLR’s 12¢ rate. By making the switch, you’ll not only benefit from lower electricity bills, but you’ll also enjoy more predictability and control over your energy costs.
For many households, switching off the ROLR can mean immediate savings – putting money back in your pocket each month. And for Alberta farmers, staying on the ROLR could cost you up to $75 more per month than you would pay with a competitive retailer like Camrose Energy.
Why Choose Camrose Energy?
At Camrose Energy, we believe in providing local, personalized service with competitive, guaranteed electricity rates. We understand that every customer is different, which is why we’re committed to offering flexible and affordable plans that suit your needs.
In addition to rates as low as our Three Year Guaranteed Rate of just 9.15¢/kWh, we offer the ability to bundle your electricity and natural gas at sign-up to save even more on your monthly energy bills. Whether you’re a household or a farm, you’ll enjoy the convenience of having both services under one roof, managed by a team that’s just a phone call away.
Our team is proud to serve the Camrose area and beyond, with a local office where we provide the kind of support you can rely on and a friendly, dedicated team here to help you every step of the way. Plus, with our transparent billing, you’ll always know exactly what you’re paying for.
Ready to Make the Switch?
If you’re still on the Rate of Last Resort, now is the perfect time to make the switch to Camrose Energy. With guaranteed rates as low as 9.15¢ per kWh and the ability to bundle your electricity and natural gas, you can take control of your energy costs and start saving today.
Contact us now at (780) 781-4115 to learn more about how we can help you switch from the ROLR and start enjoying predictable, affordable energy with Camrose Energy. We’re here to help you make the transition as smooth and easy as possible.
